A Broker Partnership Introduction

New England & Beyond

Portland, MaineFounded 2012Farm-to-Flask Distilling
Our Story

14 years of building a Maine spirits company from the ground up

Founded in 2012 by Luke Davidson, Maine Craft Distilling is a Portland, Maine distillery built on a simple operating principle: Farm-to-Flask. Real Maine ingredients, real craft, real place — not a marketing line. Blueshine Lemonade grew out of the distillery's house-made Blueshine Wild Maine Blueberry Liquor — the original blueberry lemonade canned cocktail, grounded in the wild blueberry barrens that shaped it.

"Farm-to-flask distilling isn't a slogan here — it's the operating principle."

2012

Year Founded

14

Years of Craft

Vodka

Based

Brand Positioning

Original. Maine. Wild.

The

Original

Blueshine created the category. The recipe existed before the space got crowded — it's an original, not a reaction.

Rooted in

Maine

Not a costume, not a marketing trick. A point of view: independent, straightforward, real.

Genuinely

Wild

Wild blueberries bring an intensity and character that you can taste — and we think that matters.

"Original Maine. For the Wild in You."

Product Lineup

portfolio of RTDs: anchored by a flagship

Blueshine Lemonade

Wild Maine blueberry liquor + home-made lemonade + maple syrup. 7% ABV, gluten free. Available in 4-pack and 8-pack formats.

Full Flavor lineup

Blueshine Lemonade, Cranberry Island Cocktail, and the all-new Brightshine Lemonade. 100% real spirits and full flavor across the board.

Tasty Beverages

Rhubarb Lime, Elderflower Lemon, Grapefruit Citrus, and Blueberry Soda canned cocktails. Ever important no-added-sugar category.

The Flagship


Blueshine Lemonade

The original blueberry lemonade canned cocktail, made with real wild blueberries, grounded in the place that shaped it — Maine.

7%

ABV

12 oz

Can Format

4.1/5

Untappd Rating

Gluten Freereal Maine wild BlueberriesSweetened with Maine Maple Syrup

"Consistently the standout pour wherever it's poured — drinkers describe it as very 'Maine,' basically blueberries in a can.' — Consumer Review


Brand Campaign:

re-center the category around its origin

As the blueberry lemonade category grows, Blueshine doubles down on what made it first: real wild blueberries, a Maine origin story, and an unbothered point of view. Calm, assured leadership without all the noise.

Where It Runs

Instagram & Facebook — grid, stories + shorts rotating through three expressions: the original, Maine as the source, and ingredient integrity.

How It Looks

Clean and premium. Typography & Photography. Tight product shots, real fruit — color, texture, and condensation do the storytelling.

What It Asks

Find it near you. Taste the original. Learn why wild matters. Its recall and preference — driving demand our partners can convert on the shelf.

New Product

Introducing

Brightshine Lemonade

Portfolio Complement

Gives retail and on-premise partners a two-SKU family from MCD instead of a single hero product.

Broader Appeal

Sweetened with honey and maple syrup. Widens the market beyond Blueshine's core fanbase.

Available Now

Ready to place today — no lead time or launch-window planning required for intro and delivery.

vodka🍸Honey🍯 Maple Syrup 🍁 Homemade lemonade🍋

Core Spirits

Handcrafted Spirits Portfolio

Distilled in-house in Portland, Maine. Each bottle upholds our farm-to-flask commitment — real ingredients, real craft, real place.

Black Cap Vodka

Crisp, smooth, and full of character, it is born straight from Maine’s winter landscape.

Blueshine Wild Maine Blueberry Liquor

The original spirit behind our flagship RTD. Crafted from wild Maine blueberries.

Ration Expedition Rum

Our expedition-style rum, distilled with care in Portland.

The ideas

unforgettable creative

Borrowed from the print-era. Unapologetic about advertisements. Ready for the biggest screens.

An established footprint

42K

Cases Sold Last Year

3

Core Regions

— MAINE • BOSTON • NEW HAMPSHIRE —

MAINECRAFTDISTILLING.COM

Maine Craft Distilling

Real Maine ingredients, real craft, real place — not a marketing line. Blueshine Lemonade grew out of the distillery's house-made Blueshine Wild Maine Blueberry Liquor — the original blueberry lemonade canned cocktail, grounded in the wild blueberry barrens that shaped it.

MAINECRAFTDISTILLING.COM/LOCATOR

MCD Store Locator

From coast to countryside, Maine Craft meets you right where you are. Explore complete coverage across New England and the Northeast—filter by your go-to canned cocktail, spirit, or store type to find a retailer, bar, or restaurant near you.

reach outward

A brand consumers already know


Instagram: @mainecraftdistilling

20K followers, 1,650+ posts. "Makers of the legendary Blueshine Lemonade — Maine's original canned cocktail."


Facebook: Maine Craft Distilling

11K followers, 98% recommend across 450+ reviews. Active events, releases, and product content.

The Partnership

What we're looking for in a partner

A seamless fit built around what a full-service supplier does best.

1

A Network Built to Scale

A distribution footprint capable of taking Blueshine — and Brightshine — beyond New England into new regions.

2

A True Full-Service Partner

Collaborative support across marketing, brand-building, and route-to-market — not just a sales conduit.

3

Fluency in RTD & Premiumization

A partner already tracking where the category is headed, positioned to give a craft RTD portfolio real momentum.

4

A Partner Who Leads with Story

Maine provenance is MCD's story to tell — we're looking for a partner who sells that story, not just the SKU.


Let's deepen our reach of Blueshine — and Brightshine — into New England and beyond.

Luke Davidson

Founder, Maine Craft Distilling

Instagram

@mainecraftdistilling

Location

Portland, ME